10 Innovative Ways To Market Your Event

Here’s 10 innovative ways to help sell out your next event!

1 – Use social media

Social media has become an integral part of people’s lives and how they socialise. Create an event hashtag so people around the world can follow the event, or even design a geofilter to use on snapchat! Snapchat is a booming social media network that offers exclusive geofilters that are only offered in a certain place at a certain time.

2 – Give away tickets to create buzz

If there is one universal truth, it’s that people love free things. Host a contest on Instagram or Facebook for whoever has the most likes or shares on an image of your event. Promotions like these have the potential to reach mass audiences. Or even try giving away tickets on your social media or the radio to really amp up the hype for your event.

3 – Blogs

Blogging has the potential to reach mass audiences and it’s a good chance to engage with your attendees to share information about your event. It will also boost your rank in search engines, giving you great exposure!

4 – Customer feedback

If it’s a repeat event, use testimonials from previous attendees to attract new ones. People often value the opinions of other customers more than a claim from the business itself, so use positive testimonials to gain the trust of potential customers.

5 – Traditional marketing tactics

Depending on your budget, press releases are a very effective way to market your event.

6 – Offer a discount to early birds

Not only will you have guaranteed attendees to calm your nerves, but this is also a good way to reward your loyal customers.

7 – Using industry influencers

Find influencers on social media and online to share your event. This will ensure great coverage and will open up doors to niche markets.

8 – Corporate sponsorships

Corporate sponsors for your event are beneficial for both parties. Form a partnership with better established companies, and look for establishments within your market that is not a direct competitor.

9 – Promote guest speakers

Guest speakers are a crucial addition to your event, and with them comes their audience. However, it’s possible that your audience doesn’t know who they are, so promote your guest speakers with a poster or an image that can be shared on social media.

10 – Merchandise

Using merchandise for promoting an event is often overlooked. A t-shirt can represent more than just the event name and brand, but a personal and long-lasting experience between the brand and consumer.



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