5 Event Planning Mistakes You Shouldn’t Be Making

We all know there may be a few more than 5, but avoid these 5 planning mistakes and you’re bound to have better success for your event.

  1. Not having a contingency plan

Stay on the safe side and stick with the mentality of: if anything can go wrong, it probably will. The last thing you want on the day of your event is to be bombarded with problems that you hadn’t anticipated. Make time with your event team to brainstorm ideas of what incidents could disrupt your event or what could prevent you from delivering your expected results and make a strategy to moderate these risks.

  1. Starting loyalty recognition too late

It’s much easier to maintain an existing audience than to find a new one! Kicking off an early presale for tickets to loyal attendees will not only create some early buzz for your event, but it will also give your loyal fans an incentive to keep coming back.

  1. Forgetting it’s all about your guests

One of the easiest mistakes to make is to focus more on your presenter, act or guest speaker rather than the whole experience of your event. Simple and small accommodations for your guests go a long way and help your event run smoothly. Remember that the little things count, like having a parking plan, having bathroom attendants, and having vegan/vegetarian food options.

  1. Too little or too much social media

Social media platforms can work miracles for selling out your event, but at the same time you don’t want to overdo it. There are a lot of social media platforms, and yes, you want to address a large audience, but you do not need to be everywhere.

Place unique tracking links on your promotional activities on social media to find out what your audience is picking up on. This will save energy and time on your social media marketing.

  1. Forgetting about your event goals

It’s easy to get swept away with all of the tasks you need to focus on when planning your event, but don’t let this deter you from achieving your event goals. Implement strategies to achieve these goals, for example, invest in creating content and a photographer for high quality photos to use for brand awareness after the event. Another strategy could be to use promotional activities to gain new audiences, whilst using loyalty rewards to maintain your existing audience.

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