20 Jun How to Tackle the Challenges Faced with Event Charity Fundraising
Fundraising events can be hard to pull off and can put a strain on any non-profit organisation, but if they’re done right, they can be incredibly rewarding and raise money for a good cause. A lot of hard work goes into fundraising events, especially with a limited budget and help from volunteers, so you want everything to be perfect and to raise the largest amount of money you can. Here are some challenges that event organisers face when planning charity fundraisers, and how to avoid them.
Don’t underestimate your sponsors
Sponsors play a critical role in the success for every fundraising event. Corporate sponsorships can provide you with the money to plan and showcase a memorable fundraising event for your attendees.
Don’t just look for corporate sponsors, talk to local businesses around your area! Small local businesses are usually happy to help local events, not to mention they can spread the word about your event and raise money through their network of loyal customers.
Don’t blow it
Set goals and objectives and budget for them. Fundraising events usually have a small budget so do your research! Find the best resources for the money that you have and leave a buffer amount so that if things don’t go to plan you won’t blow your budget with money you don’t have. You don’t want to be going back to your sponsors asking for more money.
Easy does it
The best thing you can do is to market and advertise your event so everyone knows about it and what cause it’s helping. There are a lot of priceless and cheap marketing methods that are still effective. Use social media and find influencers that are affected by this charity issue or care about it deeply. This will attract attendees that are passionate about your business and what you stand for.
Pick the right fit
You don’t want to make the mistake of hosting the wrong charity event. Make sure the charity event fundraiser that you’re planning is suitable for your target audience and your attendees, or they may be less passionate about their fundraising. A good idea is to also include incentives for attendees that raise the most amount of money.